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Marketing & business

Cart abandonment rate calculator

Find the proportion of started shopping carts that did not result in a completed order.

Free & no registration Calculated in your browser
01

Your inputs

The starting values are an example.

Decimals: 12.5 · Thousands: 1,234.56. Follow the field instructions for lists.

02

Your result

Enter your values and select Calculate.

Your calculation will appear here.

Your result will include the relevant values and units.

Understand the calculation

Formula and example

How it is calculated

Abandonment rate = (1 − completed orders / started carts) × 100

Worked example

300 completed orders from 1,000 started carts gives a 70% abandonment rate.

Things to check

  • Use matching cart and order definitions for the same period. This model requires completed orders to be no greater than started carts.